Too expensive, outdated by new technologies, resistant to change or even too fragile... Prejudices about employees over 45 years of age do not make them the most fashionable profiles in business. However, the integration of senior workers has become a major challenge for companies with more than 50 employees.

HR Trend 2023 - The Future of Recruiting

While on average a recruitment lasts 32 days, the recruitment of commercial functions generally takes 2 to 3 months. This is due to the high demand and the scarcity of profiles, but not only that. From the job description to the job offer, the recruitment process for salespeople must be redesigned to limit irritants and attract the best profiles.