Structuring sales teams is not always easy for businesses. Indeed, each employee has characteristics that are specific to him based on his previous experiences, his personality, but above all his commercial skills. The effectiveness of your sales forces is based on a fundamental rule: the complementarity of profiles.

With this white paper, discover our tips for:

• assess the commercial skills of your teams
• make your employees progress
• understand the complementarity of profiles
• implement truly effective actions

The importance of a good mastery of the various commercial skills:

• 7% of salespeople have a perfect mastery of sales techniques
• 90% of managers see salespeople as the driver of overall business performance
• 51.4% of sales recruitments are considered difficult by recruiters

In this practical guide, discover a detailed description of the various skills

commercial applications and their application. Also take advantage of all our advice to help your salespeople improve. This will allow you to best structure your teams, improve your performance and effectively anticipate future recruitments.